JSON-LD Schema Generator

Generate valid JSON-LD structured data for Google Rich Results. Supports Article, FAQ, Product, LocalBusiness, BreadcrumbList, Organization, HowTo, Review, Event, and more schema types.

Schema Type

Article Fields

Headline*

Article URL*

Image URL*

Date Published*

Date Modified

Author Name*

Author URL

Publisher Name*

Publisher Logo URL*

Description

Generated JSON-LD

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "",
  "url": "",
  "datePublished": "",
  "author": {
    "@type": "Person",
    "name": ""
  },
  "publisher": {
    "@type": "Organization",
    "name": "",
    "logo": {
      "@type": "ImageObject",
      "url": ""
    }
  }
}
</script>

Validate your schema

After adding to your page, test it with Google Rich Results Test to verify eligibility and check for errors.

How to Use JSON-LD Schema Generator

1Select a schema type (Article, FAQ, Product, LocalBusiness, etc.).
2Fill in the required and optional fields.
3Copy the generated JSON-LD snippet and add it to your page's <head>.

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Frequently Asked Questions

What is JSON-LD and why use it for SEO?▾

JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding structured data using JSON. It's Google's preferred format for schema markup because it's easy to implement (placed in a <script> tag, not mixed into HTML), easy to maintain, and doesn't affect page layout. Schema markup helps Google understand your content and display rich results — star ratings, FAQ dropdowns, how-to steps, event dates, product prices — directly in search results. Rich results typically have 20–30% higher click-through rates than standard blue links.

What schema types are eligible for Google Rich Results?▾

Google currently supports rich results for: Article, Book, Breadcrumb, Carousel, Course, Dataset, Education Q&A, Employer Aggregate Rating, Event, Fact Check, FAQ, Home Activities, How-to, Image, Job Posting, Learning Video, Local Business, Merchant Listings, Movie, Practice Problems, Product, Q&A, Recipe, Review, Review Snippet, Sitelinks Searchbox, Software App, Speakable, Subscription/Paywalled Content, Vehicle Listing, Video. Note: not all schema types on Schema.org are eligible for rich results — Google supports a specific subset. Always test with Google's Rich Results Test tool.

How do I add JSON-LD to my website?▾

Add the <script type="application/ld+json"> block anywhere in your HTML <head> or <body> (Google recommends <head> for consistency). For dynamic sites: React — use next/head or react-helmet. WordPress — use a plugin like Rank Math or Yoast, or add via functions.php. Shopify — add to theme.liquid or product template. For multiple schema types on one page: use multiple <script> tags, or wrap them in a JSON-LD @graph array. After adding, validate with Google's Rich Results Test and Google Search Console's URL Inspection tool. Changes can take days to weeks to appear in search results.

What is the difference between JSON-LD, Microdata, and RDFa?▾

JSON-LD: standalone <script> tag containing machine-readable JSON. Preferred by Google. Easy to add without changing HTML structure. Microdata: HTML attributes (itemscope, itemtype, itemprop) directly in page markup. Older format, harder to maintain, closely tied to HTML structure. RDFa: similar to Microdata but more flexible syntax. Used in some academic and government contexts. All three formats are understood by Google, Bing, and Yandex, but JSON-LD is recommended by Google, easier to implement correctly, and doesn't risk breaking your layout if schema properties don't correspond to visible elements.

How do I test structured data after adding it?▾

Google Rich Results Test (search.google.com/test/rich-results): Tests a URL or code snippet. Shows which rich result types are eligible. Flags errors and warnings. Google Search Console → URL Inspection → "Test Live URL" → "Breadcrumbs" tab: Shows all structured data found on the page. Schema.org Validator (validator.schema.org): Validates against the full Schema.org spec (stricter than Google). Common errors: missing required properties (e.g., Product missing `name` or `offers`), using relative URLs instead of absolute URLs for `image` and `url`, incorrect date formats (use ISO 8601: "2024-01-15" not "January 15, 2024").

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